BA International Marketing
This programme provides students with a comprehensive understanding of marketing, business studies, international business conditions, organisation subjects, language and marketing. Specialisation subjects provide insight into marketing in international environments, frameworks for international trade, and cross-cultural understanding. The programme is closely associated with the two-year programme in Business Administration.
Keywords: international business conditions and economics; international politics and social conditions; cross-cultural communication and language.
The programme includes varied teaching and learning methods: lectures, assignments, seminars and excursions. Traditional teaching methods may be supplemented by active use of e-mail, online learning and IT-based modelling tools.
On completion of the programme, graduates will be qualified for employment as a middle manager or manager in small or medium-sized businesses that work internationally. The programme also qualifies students for further study at university colleges and universities both in Norway and abroad