NorskInternational Tourism and Innovation
Tourism is described as one of the fastest growing industries in the world and is subject to radical change in how it is produced and consumed. The capacity to be entrepreneurial and innovative, that is to be able to respond quickly, proactive and constructive towards changes in external and internal conditions is considered crucial both for the survival of both firms and destinations.
Through this study you learn about the entrepreneurship and innovation in tourism, and about the international business development which brings along changes in the tourism business must react upon, and also how tourism itself contributes to innovative local, regional and national development strategies. The aim of the study is to:
* Introduce key issues related to international tourism, entrepreneurship and innovation,
* introduce the key features of the relationship between tourism, entrepreneurship and international business,
* identify elements of the business environment for international tourism businesses,
* explore issues of strategic management and innovation in international context.